KidFest

Belk hosts its bi-annual Kidfest in-store event Saturday, August 1, from noon – 3:00 p.m. at the Riverchase Galleria location in Hoover, AL. The event includes runway fashion shows featuring local children as models wearing Belk’s latest fashion trends and styles for kids. This year’s Kidfest is theme is the Back to School Bash. Activities and entertainment will include refreshments, music, games, face painting, balloons and prizes. Belk will also be conducing a nationwide model search looking for children to be featured in Belk advetising

Parents and legal guardians interested in having their children ages 5-10 participate as models in the KidFest fashion show in their community should contact Belk Riverchase at 205-987-4200 now to register and obtain more information. Participating kids will receive 15 percent off any purchase in the children’s department. Customers can save up to 40 percent off the entire stock of kids apparel during the event, excluding designer collections.