Ulta Beauty, located at 5473 Patrick Way, Trussville, AL, 35235 will open its doors to Trussville beauty lovers at 10:00 a.m. on Friday, April 28. The new location will feature 20,000 beauty products across 500 brands, as well as a full-service salon. Ulta Beauty is the largest beauty retailer in the United States and provides all things beauty, all in one place. Nationwide, the company operates 974 retail stores across 48 states and the District of Columbia.

In celebration of its grand opening, the first 100 guests (each day) on April 28, Saturday, April 29 and Sunday, April 30 will receive a “beauty treat” valued $5.00-$100.00 and can choose from 10 percent off their first salon appointment at The Salon at Ulta Beauty or first facial appointment at the Dermalogica Skin Bar. Ulta Beauty experts are available all weekend to offer free makeovers and consultations. 

“Ulta Beauty is revolutionizing the beauty experience for all by providing all things beauty, all in one place,” said Casey Foxen, who manages all grand openings for Ulta Beauty.  “We are truly a premiere beauty destination for Trussville, and our Ulta Beauty experts are ready to help guests explore and lose themselves in the world of beauty.”

Ulta Beauty offerings include:

Makeup- bareMinerals, Benefit, Urban Decay, IT Brushes for Ulta, NYX, Maybelline and L’Oreal
Skincare – Dermalogica, Mario Badescu, Philosophy, Olay, Neutrogena and Aveeno
Fragrances – Marc Jacobs, Calvin Klein, Estee Lauder, Gucci, Vera Wang and Dolce & Gabbana
Professional haircare – Redken, Matrix, Living Proof, Sexy Hair and Carol’s Daughter
Professional hair tools – CHI and Hot Tools
Nail – OPI, Essie and Sally Hansen
Ulta Beauty Collection – makeup, skincare, bath/body and haircare

The company offers a popular loyalty program, free of charge, which lets shoppers earn one point for every dollar spent on products, on hair, skin or brow services, and at ulta.com. Ultamate Rewards members can redeem points on any of Ulta Beauty’s 20,000 products with no restrictions. Members also receive access to the latest trends, tips and top-secret offers through Ulta Beauty’s magazine, a free birthday gift and special invites at only Ulta Beauty events.