Social Media for Small Business is an overview of social media marketing and an introduction to all kinds of social media tools. We’ll find the social media strategy that’s right for your small business or personal brand, and we’ll give you the inspiration to get started. We’ll cover: Website and blogs, and Facebook, Twitter, Instagram, Pinterest & more!

Our class is designed to help you navigate social media, even when it changes — which happens often. In the world of social media, step-by-step instructions become obsolete almost as soon as you’ve learned them, so we avoid how-to’s and teach skill sets instead. These skills will help you in many different social media channels (and in some real-world business situations as well), so you’ll still be able to use your workshop tools, even as social media platforms evolve and change.

YOU’LL LEARN …
• Blog management
• Basic keyword optimization techniques
• Communicating through social media
• Scheduling and organizing
• Choosing which social media channels work best for you
• What to do when things go wrong

Instructor Carrie Rollwagen has been copyediting and copywriting for fifteen years. She’s a prolific blogger, and she’s run social media for companies big and small. Carrie is also the author of The Localist book, available at localistbook.com. Find out more about Carrie and check out her blog at carrierollwagen.com, or find her on social media at @crollwagen. We’ll meet Saturday, September 19 at Innovation Depot from 10:00 a.m. to 5:00 p.m. Innovation Depot is located 1500 1st Ave N #31, Birmingham, AL 35203.