New York-based, family-owned Faherty is highly acclaimed for crafting premium, casual contemporary clothing using primarily sustainable ultra soft pre-washed textiles featuring uniquely designed prints in sun-faded hues. Faherty’s 26-foot-long, 9-foot-high, 10,000 lb open-air “beach house” trailer will be parked in front of Shaia’s and will showcase a curated selection of cozy sweaters, flannels, and colorful surf ponchos from the brand’s new Fall 2018 men’s collection.