Anyone who wants to learn new marketing skills or reach potential customers online will learn Google’s latest best practices for engine optimization (SEO), search engine marketing (SEM), content marketing, and social media marketing.

The result? You’ll walk away with a strategy, plan, and tools that will get your organization, business, or event in front of your target audience at the right time and with the right message.

Led by Grow with Google speaker and trainer Demming Bass, this is a “can’t miss” workshop customized for the businesses, marketers, and nonprofits in the Birmingham, Alabama, region. Best of all—the first 50 registered attendees will get free Google swag and a $100 Google Ads credit!

Reach Customers Online with Google
Learn how customers find your business online and how to promote your online presence with search engine optimization and online advertising. Attendees will be introduced to free tools to help you run your business online, including Google Analytics, Google Trends, and more.

In this session you’ll learn how to:

Create and verify a free Google My Business listing
Optimize your website for search and mobile
Use search engine marketing opportunities for your business
Benefit from free online tools to grow your business
Learn simple but effective tips for social media, content and email marketing

The workshop is free of charge, but registration is required. To register, please go to the Birmingham Public Library’s events calendar. For more information about the workshop, please contact Jim Murray of the Central Library’s Business, Science and Technology Department at jmurray@bham.lib.al.us or 205-226-3691.

About the Presenter
Before becoming Google’s Grow with Google speaker and trainer for Alabama, the Carolinas, and Georgia, Demming Bass enjoyed an award-winning career as a chamber of commerce executive and led Constant Contact’s marketing efforts across six states in the Southeast. To date he’s trained more than 10,000 small businesses, nonprofits, and chambers on how to be better marketers. In addition to his role with Google, Demming is a StoryBrand Certified Guide where he works with clients around the world to improve and clarify their brand messaging strategy.

The workshop will be held in the Linn-Henley Research Library/Arrington Auditorium/4th floor.