Diamonds Direct originated in the SouthPark area in Charlotte, N.C. over 15 years ago. The company is known throughout the southeast for their selection, value, customer education and guidance practices. This successful business philosophy has also lead to an opening in Birmingham, Ala. and Raleigh, N.C. Each Diamonds Direct location offers loose and mounted diamonds, a multitude of engagement ring mountings by America’s top designers, diamond and gemstone fashion jewelry, wedding bands, pearls and much more. Diamonds Direct Birmingham’s showroom is located in the Cahaba Village Plaza, across from Whole Foods.

Store hours are: Monday – Friday 10 a.m. – 7 p.m. and Saturday 10 a.m. – 6 p.m.

For more information visit www.Diamonds-Direct.com.