The Parkway East Merchants Association (PEMA) is an organization comprised of business and property owners, entrepreneurs, merchants and neighbors, to provide a single effective voice for the Parkway East area of Birmingham. PEMA’s goals are to promote an environment of communication, cooperation and support for local businesses. PEMA is an organization where your input counts. We focus on issues that matter to you, like business development, local government, market trends and new technologies. Collectively, we are a strong voice in how business gets done in the eastern Birmingham area.