basic. is a retail shop offering a carefully curated selection of ethically-made staple apparel for the contemporary woman.  we provide versatile essentials that serve as the anchor pieces for any wardrobe.  in our business, quality is more valued than quantity.

as part of the responsible fashion movement, basic. represents brands with a conscience.   we want you to wear clothing that feels as good to your inside as it does to your outside.  the brands we partner with practice conscientious manufacturing and production, and you can be certain that the individuals who crafted your garments did so in satisfying work environments.  knowledge is power, and we believe you should know about what you are wearing.