The Business of Creating: Marketing Strategy

Marketing Strategy with Jacqui Jones, CEO of One Degree Marketing

Your marketing strategy is critical to building awareness of your organization, reaching new audiences, and connecting with your current audience. With so many platforms and so little time, how do you effectively promote your work while you also focus on creating it?

The Business of Creating is a new webinar series designed to provide arts & culture organizations with insights, resources, and tools to grow effectively and sustainably.

These conversations, with guest experts on topics including marketing, strategic planning, fundraising, board development, finance and legal issues, and community collaboration, will be tailored to the needs of arts practitioners, with in-depth discussion about strategies, opportunities, and challenges in the sector.

Participants will have the opportunity to submit questions in advance, as well during the webinar, and are invited to book a follow-up Office Hour for a one-on-one consultation with Create Birmingham staff. Recordings will be shared with participants after each webinar.