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Diamonds Direct originated in the SouthPark area in Charlotte, N.C. over 15 years ago. The company is known throughout the southeast for their selection, value, customer education and guidance practices. This successful business philosophy has also lead to an opening in Birmingham, Ala. and Raleigh, N.C. Each Diamonds Direct location offers loose and mounted diamonds, a multitude of engagement ring mountings by America’s top designers, diamond and gemstone fashion jewelry, wedding bands,
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