World of Beer
The Story: In 2007, two friends and aspiring businessmen from Pensacola, Florida, Scott Zepp and Matt LaFon, opened the doors of their bar and retail establishment, World of Beer, to the public. Located in the community of Westchase in Tampa, FL, the concept was warmly embraced by the community. In fact, the interest in this unique concept was so profound that inquiries about how others could open a World of Beer in their neighborhood came in sooner and more frequently than Matt and Scott had anticipated. After much thought, they decided that the most effective way to bring their experience and concept to other communities was to grow the business through franchising.
Then in 2010, Scott and Matt joined forces with former Outback Steakhouse president Ben Novello and former Outback Steakhouse Executive Jim Pollard to help take the brand national. Ben helms the company as CEO alongside Scott, Matt and Jim.
The Philosophy: World of Beer is a truly uncommon establishment where the experience is as essential as the product. At World of Beer, having the most extensive beer selection is not enough. It is important that a broad spectrum of patrons, from the beer aficionado to the casual beer fan, can enjoy the best beers on the planet and increase their beer knowledge in a comfortable and upbeat setting. By combining a friendly environment with an exceptionally knowledgeable staff, World of Beer creates an atmosphere where patrons feel at home, as if they are visiting a neighbor and not just a neighborhood bar.